Total Quality Management Survey
In a world where the basic fundamentals of business have to constantly change, it becomes essential for any company implement a thorough and effective form of management. Throughout history most civilized societies have constantly searched for ways to better improve the quality of business by improving management. The most common emerging management concept is form of management known as Total Quality Management (TQM). This is a structured system for satisfying internal and external customers as well as suppliers, by improving the production quality of goods and services. Some of the major points of TQM are the creation of a constant sea of purpose for the improvement of product and service; other aspects of TQM include the constant improval and continual process planning. This paper will analyze three different sectors of management and the manner in which each utilizes TQM, including: 1) an organization from the customer service industry (Burger King), 2) a non-profit organization (a public school), and 3) the government (a detective unit within a police municipality). Finally, it will access the importance of leadership within each of the three selected industries as it relates to quality.
Burger King has taken several steps to place themselves in an optimal competitive position. For example, Burger King's non-pricing strategy has been to invest significant financial resources to advertise products, differentiate themselves from the competition, build brand image, and improve brand loyalty. Although such advertising is fairly expensive, Burger King has used this non-price competitive tool to build brand loyalty and change consumer determinants of demand. Burger King has protected their brand by actively pursuing infringers and protecting their trademarked names. Burger King also uses a pricing strategy to preserve and enhance sales. All of its' prices remain competitive with those of competitors, and Burger King will also implement sales or specially priced items occasionally to attract more consumers. Additionally, Burger King routinely tests and places on the menu new items, in accordance with fast food industry trends and consumer surveys. In this way, Burger King has maintained effectively the phase of control in the TQM model. A strong Leadership team is another necessary important aspect for business in the 21st century. This leadership team must be instituted and adopted without fear at the workplace. Employees who fear their supervisors simply cannot evolve into successful employees interested in the growth of their company. A strong leadership team will effectively manage the business with the overall objective of accomplishing the larger goals of the organization. Leadership is also represented by effective communication with other members of the team, the establishment of high standards, and the promotion of continuing education in the line of business. Maintaining Effective Control over the business is also a highly regarded area in effective management. Effective control can be exuberant in a number of ways. One of these ways in accordance with the TQM model is to eliminate slogans, exhortations and targets for the workforce, which can be a cause of negative staff response. The system if annual raises or merit systems should also be eliminated and raises should be given based on performance and quality of workmanship. Numerical quotas for the work force and numerical goals for management should be eliminated as well. A government agency, such as the detective task force located within a police municipality is also an organization in which TQM is very important. For example
Some common words found in the essay are:
Burger King, TQM Managers, Effective Control, Management TQM, , DNA Evidence, Burger King's, burger king, fast food, public school, strong leadership, non-profit organization, leadership team, customer service, tqm model, organization public, organization public school, non-profit organization public, strong leadership team, company strong leadership, school priorities, leadership burger king,
Approximate Word count = 1642
Approximate Pages = 7 (250 words per page double spaced)
|
