What is the marketing mix? (Product, packaging, price, promotion, place)

Kellogg's targeting a plethora of marketing segments means that the marketing campaigns for its various products have also expanded and diversified. On one hand, cereal is a fairly regular staple product. But unlike eggs or milk, or even bread, the basic grains of rice, corn, wheat, and oats are changed through cereal product development and packaging in a way that they can be marketed in much more diverse ways than other staples. The Kel

Scooby Doo is an internationally recognized cartoon figure-and Tony the Tiger is also part of the American advertising lexicon and has a global appeal as a representation of 'Americanness.' Special K can appeal to consumers who wish to buy into the American dream of lean, lanky figures.

The appeal of the product Scooby Doo Berry Bones is perhaps obvious in terms of its appeal. It is sold with the image of a popular cartoon and movie character upon its face, and rarely goes on sale, as it is purely marketed to children. Most cereals, however, are not unduly expensive, usually around three dollars a box, unless on sale. However, children do not do the budgeting for their home, rather a children's product relies upon the crucial 'nag' factor, namely that children will want Scooby Doo cereal, regardless of price or even taste, and demand their parents buy it for them. This new cereal is prominently featured on the Kellogg website, again to increase visibility and foster desire within the hearts and mouths of children to eat like Scooby Doo. On the supermarket shelves, the cereal is even placed lower than the other Kellogg cereals, so it is at small children's' eye level. In contrast, Frosted Flakes 1/3 Less Sugar, another popular children's cereal features advertisements displaying mothers as well as children, advocating a kind of compromise strategy between a sugary breakfast and a healthy breakfast. Special K, however, makes use of a shapely leg upon its advertising, and stresses its slimming properties. Both Frosted Flakes 1/3 Sugar and Special K were on sale at the supermarket for 1.99 when this study was conducted, unlike the Scooby Doo cereal, indicating that they are occasionally targeted at consumers such as parents who consider price as well as taste and eye appeal when selecting cereals.

Beyond the need for sustenance, or the physiological need, Special K promotes a sense of safety by assuring heart health, and a sense of esteem in terms of 'doing something' about one's weight. 1/3 Less Sugar Frosted Flakes enables a parent to 'do something' about their child's health, by providing sustenance in a semi-healthy way for the boy or girl, and contributes to his or her sense of esteem as a parent, as opposed to merely fulfilling t

Some common words found in the essay are:
Frosted Flakes, Scooby Doo, Special K's, Berry Bones, Tiger American, Kellogg's Company, Quaker Oats, Maslov's Hierarchy, Tony Tiger, Tony Tiger's, scooby doo, frosted flakes, 1/3 sugar, 1/3 sugar frosted, sugar frosted flakes, sugar frosted, doo berry bones, berry bones, doo berry, scooby doo berry, dog bones, cartoon character, especially women, doo cereal, scooby doo cereal,
Approximate Word count = 1523
Approximate Pages = 6 (250 words per page double spaced)