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Information Technology for Managers

In recent years there has been a greater interest in a "digital economy". This new economy is surviving and doing well, despite the fact that there has been a decrease in IT investing in the last two years. Even with the decrease, IT is still going strong. This decrease, which occurred only recently, followed on the heels of a huge boon in IT activity and investment during the 1990's (Price, 2002). The idea of a digital economy is not new. It has been dreamed about for years. The problem was that technology had not advanced far enough to make the digital economy a reality yet. Now that it has, the IT sector is moving forward in an effect to change the economy of the entire world into a digital economy filled with technology and e-commerce, which will offer great convenience and also great speed when doing business on virtually any level from the simple consumer purchase to the large, multi-billion dollar corporate deal.

There are several important characteristics of a digital economy. First, the physical movement of people, things, money, etc., will not be needed. Everything that needs to be done will be done electronically. There will also be an urgent, rapid globalization of economic activity (Ministry,


All of this has come about because of information systems and computing. Information systems and computing have become more widespread in many organizations throughout the last 15 years and the amount of this has deepened and infiltrated almost every level of organizations (Adams & Sasse, 1999). Some of this has to do with the fact that personal computers have become more powerful and increasingly less expensive (Adams & Sasse, 1999). This has created the ability to have computing power and management information systems tested and placed into the hands of many more individuals throughout various organizations, and this includes the government (Adams & Sasse, 1999). How computers are used and the nature of what they are needed for has also changed recently because computers have come into many more homes (Adams & Sasse, 1999).

This can be somewhat difficult, because globalization means the drawing together of many different cultures and beliefs, which represents a strong and worthy challenge for those that market a product, business, or service to various countries. In a B2B context, these people from all over the world must be able to work together, and this can be very difficult when cultural, language, and other barriers get in the way, and when the strategy has not been carefully planned out. Possibly the most significant issue when it comes to strategy is that of standardization - the product or service must be standardized enough that it will work well for all customers - which is something that many of these companies do not consider before they implement B2B ideas that relate strongly to IT.

Intellectual property on the Internet should be respected as well (Introna, 1997). By emphasizing this to the nation's young individuals and to their parents perhaps more respect will be gained at home and also in schools, making it easier for the workplaces around the country (Introna, 1997). Teachers and parents should begin to work together to ensure that young people throughout the country are only using computers and the Internet for good intentions and are respecting what they find online instead of downloading unauthorized copies (Introna, 1997). The issue of cyber ethics is changing very rapidly because technology is growing and changing as well. One of the problems with it is that the definition of it can be very broad or very narrow and this often makes it difficult for individuals to actually determine what cyber ethics means and what it means for them specifically.

People who make the rules and regulations for electronic commerce and IT will have their work cut out for them in this new digital economy. There will be a need for many more rules than the traditional economy has, because of the delicacy of electronic transmissions and the potential for 'hackers' to get into a computer system and get a hold of sensitive information such as credit card numbers, bank account numbers, and social security information, among other things. Fourth, and finally, the digital economy will make its way to everyone (Ministry, 1997). Even people who do not own a computer now will find themselves caught and pulled into this changing economy. Some people will resist this change because they are concerned about security, or simply because they do not like the way the world and the idea of commerce is changing. Especially people who have been around since the days of walking down to the corner store to get some penny candy. While it may be difficult to convince everyone, especially the older generation, that e-commerce and the digital economy are good things, it must be done because the digital economy is coming.

One of the main problems with looking at this is the evidence that many business managers do not clearly understand what standardization is and therefore the responses that they give when indicating to marketers what they actually want may represent a strong desire to protect their self interests (Onkvis

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Approximate Word count = 5292
Approximate Pages = 21 (250 words per page double spaced)


  

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