One such product would be Britvic Soft Drinks' product, Carbon, which is "the first energy brand specially formulated to mix with dark as well as white spirits and can also be drunk on its own" (Diston). Carbon is a dark, carbonated drink with a complex flavor and three active ingredie

For Conglom's line, I would determine what unique formulations we have that could compete with Carbon and whether our marketing program is commensurate with theirs. If we do not have any energy-enhancing mixers, I would begin plans to develop one after determining where an unfilled niche exists. One possibility might be an energy-enhancing mixer that also has some other healthy attribute-high alkaline, for example. Furthermore, I would examine each product in the line and identify any "sleepers"-products that have been underexposed or otherwise overlooked but which have great potential if marketed properly. I would focus on improving the marketing of those products, developing a strategy for each one of them as well as strategies for developing Conglom's brand ide

Some common words found in the essay are:
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Approximate Word count = 519
Approximate Pages = 2 (250 words per page double spaced)