Role of Marketing in Product Promotion

A detailed Summary of Role of Marketing in Product Promotion


If I were hired by Conglom to market a new drink line and improve sales in their carbonated and non-carbonated mixers, I would first research their existing drink line to determine why their mixers were not selling well and how the new drink line would fit in with the existing line. I would also research highly successful carbonated and non-carbonated mixers from other companies in the beverage industry to see what my line's niche would be and to analyze why theirs were successful.

One such product would be Britvic Soft Drinks' product, Carbon, which is "the first energy brand specially formulated to mix with dark as well as white spirits and can also be drunk on its own" (Diston). Carbon is a dark, carbonated drink with a complex flavor and three active ingredie


For Conglom's line, I would determine what unique formulations we have that could compete with Carbon and whether our marketing program is commensurate with theirs. If we do not have any energy-enhancing mixers, I would begin plans to develop one after determining where an unfilled niche exists. One possibility might be an energy-enhancing mixer that also has some other healthy attribute-high alkaline, for example. Furthermore, I would examine each product in the line and identify any "sleepers"-products that have been underexposed or otherwise overlooked but which have great potential if marketed properly. I would focus on improving the marketing of those products, developing a strategy for each one of them as well as strategies for developing Conglom's brand ide

Some common words found in the essay are:
Mixers Conglom's, Diston Absinthe, , Soda Hiball, Soft Drinks', Diston Carbon, Diston Energy-enhancing, drink line, carbonated non-carbonated mixers, beverage industry, line marketed, non-carbonated mixers, line determine, product line, club soda, carbonated non-carbonated,

Approximate Word count = 519
Approximate Pages = 2 (250 words per page double spaced)

Category: Miscellaneous

join now Save Paper

Related Essays

  • International marketing ... the product characteristics plays an important role in the ... firm tried to use the same marketing strategy that ... strategy is adapting to both the product and its ... 3014 words
  • marketing ... of the product characteristics plays an important role in the international marketing strategy. ... expensive strategy is adapting to both the product and its ... 3389 words
  • The Marketing Concept ... is at this point that marketing plays its role. Outlined below are ways that marketing could help achieve ... customer is satisfied with the product they currently ... 1995 words
  • Comsumers Choices ... with marketing a product, allows the product to be ... Marketing has had an influential impact on fast ... Promotion plays an important role in informing, educating ... 2089 words
  • Consumer Behavior ... with marketing a product, allows the product to be ... Marketing has had an influential impact on fast ... Promotion plays an important role in informing, educating ... 2090 words

Professional Essays

  • Role of Marketing in Product Promotion Role of Marketing in Product Promotion If I were hired by Conglom to market a new drink line and improve sales in their carbonated and noncarbonated mixers, I ... 511 words
  • Role of Marketing Communications ... This research considers the role of marketing communications ... The Marketing Mix The marketing mix is composed of four components: product, distribution place ... 1995 words
  • Marketing Plan for a New Product ... influential role in the marketing of this product. Strategies for reaching these opinion leaders at petrelated events and venues are detailed in the promotion ... 3138 words
  • The marketing, distribution, and promotion of Film ... As product placements become more common, so do worries ... of the films themselves that serves this role. Tiein marketing is another matter, generating great ... 2684 words
  • Marketing Career ... that marketing managers must make as they get a product ready to ... support Daniels 1. Daniels 1 also argues that the role of the marketing manager will ... 746 words
  • MotionDetecting Animal Deterrent Marketing Plan ... influential role in the marketing of this product. Strategies for reaching these opinion leaders at petrelated events and venues are detailed in the promotion ... 3138 words


Saved Paper

Save your papers so you can locate them quickly!

Newest Essays

Testimonials

  • "Thank You So Much!!! You have saved me once again!!!"
    Jack M.
  • "With so many papers to chose from, I was able to get ideas to help me with all of my classes. Thank You!"
    Brian P.
  • "I've used this site for the last 3 years to help me come up with ideas for my papers."
    Sara J.
  • "I use this site every week to help me write my own papers!"
    Rachel W.
  • "I love this site!!!"
    Marie N.
Home Join Now Support
Acceptable Use Policy About us FAQ
All papers are for research and reference purposes only!
© 2002-2009 DirectEssays.com. All Rights Reserved.