Beer, Sex, and Gender
Beer is so popular with men, you could almost say it's a necessity for manhood-that is, manhood as part of his gender identity, not the biological kind. Gender is all the things society tells boys about how to be men. Gender is what a man's parents, especially his father, told him, or showed him by example, were part of being a real man-things like working hard, being the boss over his own home, liking cars, and being able to fix things. Gender includes the things men enjoy doing together like shooting pool at the bar, talking about sports, fixing cars, and drinking beer. Beer drinking is associated with masculinity. The labels on the beer cans and advertisements for beer are designed to be attractive to men.When beer is advertised on TV, the ads are always run during times when men will be watching-for sporting events, for example, like the Super Bowl. Beer ads often show men in social groups-sometimes with beautiful women, implying that if they drink a certain brand of beer, women will love them
A lot of married men spend one night a week "out with the boys" drinking beer. They use the night out as a way to get away from job, problems, and responsibilities. The beer makes it a break from home life too. Beer drinking can be kind of a "two-edged sword," though, when it comes to going home and getting some sex afterward. Just a little beer helps increase the mood, but too much can cause impotence and ruin the man's ability to make sex good for his partner. Too much, and he might not be able to complete the act. There is nothing more embarrassing than that, so a man needs to be careful of how much he drinks and not drink so much he ruins sex. A can of beer in a man's hand says strong and manly. It says this is a man's man. A "real man" likes women, but he likes to spend time with other men doing male-oriented things too. For the average guy, beer goes with homo social activities like a bat goes with baseball. It promotes male fellowship and affirms masculinity. When a man says, "Hey, w
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Approximate Word count = 681
Approximate Pages = 3 (250 words per page double spaced)
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