Courtney (2) notes that in a rapidly changing environment, this year's indicators are not a good measure of what will happen in the future. Instead, there is a need to develop foresight. This involved looking to the future and spotting potential opportunities and potential threats before they are actually present. This is entrepreneurial in the sense that it involves looking to the future and seeing things before they are actually present. Crafting strategy also involves a new approach to business where the focus is on managing and risk and choosing the best kind of action, while there remains a level of certainty. These aspects of crafting strategy have a strong entrepreneurial character. Finally, crafting strategy requires vision and creativity. It differs from traditional management strategies because there are no certainties. Organizations cannot simply accept the environment as it is and aim to preserve the status quo. Organizations have to accept continual change, expect continual problems and challenges, and be innovative and creative in addre

Another important point is that winning economically often has future benefits. An organization that is winning the battle to win consumers will have more profits and these can be used to improve processes or products to provide even more future gains. Gains are also often made because their volume of trade increases. For manufacturers, they gain via economies of scale, where the more products that are made, the lower the cost becomes per product. The volume of trade can also give organizations more ability to negotiate with suppliers, partners, and retailers. The end result is that an organization winning the economic battle will often gain benefits that will allow it to improve economically even more. Returning to the battlefield idea, this can be considered as one army losing soldiers and become weaker, while the other army gains them and becomes even stronger. As the balance swings, the stronger side continues to increase in strength, forcing the weaker side out.

The next consideration is why it is considered an economic battlefield. The basic answer could be that organizations are competing to gain money, but there

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Approximate Word count = 767
Approximate Pages = 3 (250 words per page double spaced)