For Mr. Lauren, the starting point is always his concern for quality and attention to detail, while the creative drama comes from his own romantic sense of elegance and reverence for authencity. Always true to his own purely American vision of fashion, his products are nearly as diverse as the country that inspires them. He designs a wide range of products, including menswear, womenswear, boyswear, girlswear, home furnishing, eyewear, scarves, shoes, hosiery, fragrances, handbag, luggage and leather goods. And the stores that carry his products are located across the United States and around the world.

In 1967, the New York born bred Ralph Lauren started the Polo division of Beau Brummel neckties. Ties at that time were in an Ivy League phase-dark, narrow and undistinguished. But, for several y

Under the Chaps by Ralph Lauren label, Mr. Lauren's designs a collection of mens's clothing, shirts, sportswear and ties for young executives who want a traditional look and have an appreciation for good design and value. In 1981, Mr. Lauren introduced Polo University Club, a line of tailored to the college student and aspiring young businessman developing his professional wardrobe with the taste level that Polo represents.

In 1987, Ralph Lauren opened his Polo Country store, and today there are nine such shops which express the eclectic cham of New England stores. The stores are designed to showcase Mr. Lauren's vision of country lifestyles, and include casual weekend clothing, accessories, folk art, antique country furniture and selection from the Ralph Lauren Home Collection. Polo Country stores are located in the Madison Avenue Store in New York City, and in free standing stores in Little Rock, Arkansas; Costa Mesa, California; East Hampton, New York; Oklahoma city, Oklahoma; Willow Grove, Pennsylvania and Salt Lake City, Utah, as well as Knowlton and Vancouver in Canada.

These are shaped blazers and hacking jackets and outerwear in range of design - clothes that are durable enough for the school yard, yet fine enough for a party. Mr. Lauren's success lies in the cut, the careful selection of fabrics and attention to detail. Mr. Lauren's boyswear, available in sizes 4 through 20, is marketed under the Polo by Ralph Lauren label.

Other Polo/Ralph Lauren stores in The United States include: Phoenix, Arizona: Beverly hills, Carmel, Costa Mesa, La Jolla, Palm desert, Palo Alto, Sacramento, San Francisco, Santa Chlorinate Santa Barbara, California: Denver, Aspen and Vail, Colorado: Greenwich, Stanford and West Farmington, Connecticut: Georgetown and Downtown Washington, D.C., and other Part of the country.

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Approximate Pages = 10 (250 words per page double spaced)