Ray Kroc
They are everywhere! From downtown Chicago to a rural town in Nebraska, fast-food restaurants have become a trademark of how Americans live today. Hurrying to make time for an afternoon appointment, a woman decides to make a short stop for lunch. Pulling her sports utility vehicle up to the window, she quickly grabs a delicious meal for a small price. But where did the idea come from? In the small town of San Bernadino, California, during the fifties, a young man named Ray Kroc had an idea that would drastically revolutionize the food industry with the efficient use of a multimixer, new ideas, and incredible entrepreneurship, the McDonalds corporation began a remarkable empire in the American and worldwide fast-food industry. Ray Kroc began his working career the same as most others do by finding a solid job with a steady cash flow, and hope of promotion. Determined to find work for his future wife's hand in marriage, Ray quickly became a salesmen for a Lily cup industry. Unfortunately for Ray, it didn't start off in the way that he thought it would. Struggling to support his wife and newborn baby under low pay, Ray would also play piano part time to earn extra money. While working for the chance of a p
At first sight of the first McDonalds restaurant, Ray was not to terrifically impressed. The store appeared as any other Drive-in. It had an octagonal shape and rested on a two hundred square foot lot. As opening time approached, he parked his car and watched as the magic started to happen. The workers pulled carts full of potatoes, meat, milk, soft drinks, and buns. As opening time drew nearer and nearer, the pace of their worked quickly sped up until an insane pace was established! Then the cars began to arrive as lines started to form. In a short amount of time, customers would march up to the front of the line and then quickly back again. Suddenly the thought of the eight multimixers became more and more reasonable. Stunned of what was happening, Ray got out of his car and went in line. In the line he noticed many different types of people from the richest lawyer to a construction worker. They all seemed to be well pleased with the service. Listening to a small conversation between two people in line, he understood why people were pleased. One man exclaimed, "You get the best hamburger you ever ate for fifteen cents, and you don't have to wait and mess around tipping waitresses"(Kroc 27). The other responded, "I come here every day. It sure beats the old lady's cold meat-loaf sandwiches"(Kroc 28). Yet another woman in a car told Ray that she would come by everyday. Suddenly understanding the potential of this small time drive-in in the middle of nowhere that was attracting large amounts of business, Ray scheduled a meeting to strike a deal that would change the history of the food industry. As Ray moved from customer to customer he continued receiving similar statements. Whether it was from a restaurant operator in Arizona or a dairy bar manager in Washington DC the message was always the same, "I want one of those mixers of yours like the McDonalds brothers have in San Bernadino"(Kroc 6). The more he heard about these notorious McDonald brothers, the more curious he became about them and why customers were picking up on their multimixers even though there were many mixers in stores all over. Researching about the two brothers, Ray made an astonishing discovery. He found that instead of havi
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Approximate Word count = 1506
Approximate Pages = 6 (250 words per page double spaced)
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