A National survey revealed that up to seventy five percent of women consider themselves too fat when in reality they are below the ideal weight standards that are established. In America fifty six percent of all women are on diets. Women of ages eleven years of age to seventeen years old number one wish is to lose weight and keep it off. By the time these girls reach the age of eighteen eighty percent of them have dieted. This is not only a problem with young women older women as well are affected with weight preoccupation and body dissatisfaction. Older women fear weight gain associated with aging (Wilson, 2).

The relationship to advertising in respect to food and women's bodies has received

considerable attention. A recent advertisement for Jarlsberg Lite Cheese illustrated this strategy of conveying thin women. The advertisement for this product displays a thin, beautiful model dressed in a short, low-cut dress lounging on a bar stool. They have her long thin legs that take up most of the page with not a trace of cellulite on them. The caption for this advertisement is written across her tiny waist and it reads "Everybody could use a little less fat" (Wilson, 3). This advertisement for Jarlsberg Lite Cheese portrays that a women cannot be thin enough an even every women who is thin must worry that their bodies are "too fat".

The ideal thin appears in television and magazines especially for women. The body shape standard in television is slimmer for female then it is for males. Sixty nine point one percent of female characters are thin and only seventeen point five male characters are considered thin. Popular women's magazines contain approximately ten times as many dieting articles and advertisements then in comparison to men's magazines. This ten to one ratio also matches exactly that of females with eating disorders in comparison to males with eating disorders (Harrison, 2).

"Study Suggests Biological Cause foe Eating Disorders" Womens Health Weekly. 19 October 1998: 4.

College is a major time in young people's lives they experience major changes. Students are now exposed to the world all on their own. Suddenly they are on their own with food, usually for the first time in their lives. These students will gain weight and then diet. This triggers eating disorders. A study on teenagers was t

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