The first magazine is titled Complete Woman. This is a general interest publication that concerns itself with issues of health, fitness, dating and relationships, romance, sexuality, and self-help articles.

The second periodical, titled Women's Sports and Fitness, emphasizes both participatory and spectator sports. It includes articles about health, fitness, women athletes, emerging sports trends and attitudes.

Both magazines are directed toward women with the majority of material being written by women as well. It is noteworthy that the editors-in chief are female as are most of each publication's staff. It seems somewhat ironic that the publisher of Complete Woman is male.

The editorial section of Complete Woman is directed at three categories of women: those who are single, those who have been divorced and those looking to keep their present relationship. It introduces writers of erotic confessions to women seeking to put the "spark back into your love life." If your love life is not working to your satisfaction, the editor suggest trying "creative divorce."

In direct opposition to this theory, WSF profiles successful women athletes like Jackie Joyner-Kersee who are concerned with achieving their personal goals and desires. An interview with Olympic Gold medalist, Picabo Street talks about being a role model and that being a tomboy required her to perform at a higher level and a personal essay on reaching a goal of fulfilling a lifelong fantasy of rowing in the sport's most famous race, the Head of Charles.

Women's Sports and Fitness, on the other hand, discusses the benefits of being able-bodied. "If I can change a tire, I'm set," writes the editor. She poses the question of what is confidence and asks the reader to consider the different skills that women at the turn of the century were expected to accomplish. These included learning to play a musical instrument

All of these stories having the overshadowing theme than a woman is nothing and unfulfilled without a man in her life. This supports Mona Charen's theory in her article, "The Feminine Mistake," that women's liberation "has effectively robbed (women) of one thing upon which the happiness of most women rests--men."

Some common words found in the essay are:
Balls We've, Sports Fitness, Team Colt, Susan Faludi, Complete Woman, White Berkeley, Center York, Head Charles, Cokie Roberts, Picabo Street, women's sports, complete woman, advertisements magazine, women's sports fitness, flat stomach, women athletes, health fitness, portrayals women, women society, societal influence, sports fitness,
Approximate Word count = 1547
Approximate Pages = 6 (250 words per page double spaced)