Conditioning in the media compared with conditioning in Brave New World (Huxley)

A detailed Summary of Conditioning in the media compared with conditioning in Brave New World (Huxley)

The advertisement I have chosen to analyze was created by Dodge to promote their new 1999 Dodge Neon car. The ad is a two page fold out with the first depicting a bright yellow flower with a few petals broken off. The caption reads "How do I love thee?" "Let me count the ways." The inside fold out section shows a Dodge Neon in the foreground with many bright yellow flowers in the background. It is my conception that this ad works in two separate ways to convince the audience to buy their product. The first way in which the ad works involves the captions. The audience, Dodge assumes, must have been preconditioned by society to recognize the 'she loves me, she loves me not flower petal counting.' This allows Dodge to play on this preconditioning by first depicting the picture of a lone flower (what the audience is used to associating with the idea) and providing the caption. The next page adds some humor and th

The target audience of this advertisement could be anyone but due to the nature of the product it is most logical that it was directed at adults of driving age who could possibly be on the market in search of a new car. It is possible however that by presenting such an association in the ad, Dodge is attempting to condition future generations (kids who read the ad) into the belief that [Dodge] cars are peaceful in hopes of building a larger market later on. An illiterate child would only see the two recognizable objects in the picture; the car and the flowers. This would probably result in the conditioned association of the two in the child's mind similar to the way the books and flowers were associated with the loud noises and shock therapy in Brave New World.

Personally I responded much in the way the ad makers probably wanted me to respond to the ad. The large fold out of flowers caught my attention

Some common words found in the essay are:
Dodge Neon, World Personally, , Brave World, car flowers, dodge neon, associating car flowers, peaceful calming attractive, 1999 dodge neon, peaceful calming, bright yellow, associating car, car peaceful, unethical advertisement, brave world, 1999 dodge, dodge cars,

Approximate Word count = 615
Approximate Pages = 2 (250 words per page double spaced)

Category: Politics

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Conditioning in the media compared with conditioning in Brave New World (Huxley)

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