First and foremost, it is of dire importance to draw a distinction between appearing to be ethical and actually using ethical considerations. There has been an attempt by several corporations to appear to be ethical. In these instances there has only been an effort to reach an immediate goal of prosperity. Of course this will work in the short run but in a sophisticated society "fake" will not survive. With the advances in technology and the increase of information, we as a community are becoming better informed. It is only a matter of searching and gathering the facts to make the decisive decision of proceeding with a certain company. In current times the line dividing truly ethical considerations and appearing to be ethical are becoming much easier to distinguish but in several cases are still unclear.

In practice ethical considerations lead to a decrease in friction within the public domain. In other words, less conflict will arise between private individuals and corporations when ethical behavior is being be experienced. For corporations, social conflict takes place when behavior is seen as wrongful or unethical but in actuality i

Many of those with responsibility in corporations are complaining about an increase in an already too thick jungle of laws, stipulations, and directives. Commercial freedom, the complaint goes on, can no longer exist within the ever narrower thread of state regulations - too many rules endanger the economic success. There is a great deal of evidence that such complaints have set forth the idea that "less state" can have an enlivening effect on corporate commitment.

The role of the corporation within the community can also reinforce an employees behavior. A business that has been plagued with a negative reputation or considered to be "unethical" within the neighborhood could lower the morale of its employees. On the other hand, behavior that prompts customers to buy and motivates investors to purchase shares is looked upon with pleasure and pride can also reinforce employees' positive identification. A great example of this can be recognized in San Diego, California. Qualcomm in recent years has become one of the most prominent and successful companies among customers and its community. Not only does this corporation hold a large majority of San Diego employment but it also holds the name of the stadium. Its reputation within the city has given the employees a sense of pride for whom they are working. What Jakob Burckhardt formulated for individuals can also be applied to corporations: they are not just what they are, but also what hey have set themselves as ideals. Even if they do not emulate these to their capacity, a part of their being is marked by the mere fact of wanting to.

On the other hand , there is steady increase in evidence that shows a corporation's "image" can become a competitive advantage when used as a tool of propaganda. This method of approach can in some circumstances be used to gain market advantages as it did for a local fast food chain in California. Jack in the Box was convicted of not entirely cooking their hamburgers which in turn was infecting children with salmonella poisoning. Due to the conviction and the attention from the media, the fast food restaurant was put under strict regulation. In other words, the new enforcement of regulation was a safeguard against the consumption of salmonella. Many individuals saw this as a benefit and as a result wanted to eat at Jack in the

Some common words found in the essay are:
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Approximate Word count = 1574
Approximate Pages = 6 (250 words per page double spaced)