Globalisation is not a single phenomenon. It has become a catch-all concept to describe a range of trends and forces changing the social and economic structures of the world. Globalisation may be defined as 'becoming or making world-wide', but it has also been referred to as Westernisation. Globalisation as argued by Professor Ruud Lubbers, former Prime Minister of the Netherlands, is considered to have a number of distinct elements to it, which include Economic, Technological, Political, Cultural and Environmental.

Economically, greater world integration or globalisation has been greatly encouraged since the Second World War, with the introduction of free trade agreements such as GATT (General Agreement on Tariff's and Trade). Additionally, regional trade agreements have also been developed, which have included 'single markets' established by the European Community and NAFTA (North American Free Trade Agreement).

Technologically, the IT revolution has provided a massive improvements in our ability to store and manipulate data using ever more powerful computers. More important however, is the communication abilities of these computers. The Communications Revolution has resulted in the

Open University Business School, Centre for Strategy & Policy - Millennium Project.

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Approximate Word count = 1938
Approximate Pages = 8 (250 words per page double spaced)