Tobacco companies target minors in many ways. Minors are targeted with advertisements in many magazines. You can obviously tell tobacco companies are trying to get youths to smoke, because they advertise in magazines that many teenagers read. Teenagers are the majority for being readers of magazines like Cosmopolitan, Sports Illustrated, and Rolling Stone.

Secondly minors are targeted with merchandise. They know attracting kids is a wise investment. They need to replace their consumers who are dying if they want to stay in business. Tobacco companies spend lots of money to make appealing products. For example RJ Reynolds is a very big company that makes Nabisco cookies and cereals. RJ Reynolds is also the company that makes Camel cigarettes. They make cereals and snacks appealing to children. So do you not think they can

"When all the garbage is stripped away, successful cigarette advertising involves showing the kind of people most people would like to be, doing the things most people would like to do, and smoking up a storm. I don't know any way of doing this that doesn't tempt young people to smoke."

-- advertising executive who worked on the Marlboro account, quoted in the 1994 Surgeon General's Report. Consumer

Sporting events are also places where tobacco companies try to get young ones to try and smoke. But laws now ban showing of Tobacco Company commercials. Even though tobacco commercials are banned, they still show up on television. For example tobacco companies now sponsor races and put logos on cars.

There are many other deceptions that tobacco companies make. Joe Camel was a very publicized character. The company RJ Reynolds created him. Joe Camel was used to influence kids to smoke a lot. You would see him dressed up in a black leather jacket, blue jeans, sunglasses, and always have a cigarette in his hand. A youth would derive the ideal that smoking is cool. In some ads you would see Joe Camel with a friend. When you look closely you see his friend is looking like

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Approximate Word count = 798
Approximate Pages = 3 (250 words per page double spaced)