In Newsweek magazine, November of 1947, page 39, the Lucky Strike advertiser succeeds in selling the product by targeting an audience interested in knowing the quality of a cigarette. The ad shows a painting of two men, a wagon operator and tobacco seller, in a field preparing to go to a tobacco auction. The tobacco seller examines the leaf with care and loads t

The 814th issue of Rolling Stone magazine, appearing on June 10,1999, page 119, shows a new Lucky Strike advertisement that uses visual cues and social situations to promote the product. The large, black and white ad shows a man and woman, their faces unseen, at a bar. Sitting down on a barstool, a woman, wears a mini skirt, tank blouse, and heels. Her legs bend and her knees point to a Lucky Strike emblem positioned on the bar front. To her right, smoking a Lucky Strike cigarette, a man, dressed casually lights a Lucky Strike cigarette in the woman's mouth. In comparison to the 1947 advertisement, this ad includes little text. "An American Original" serves as the only favorable text. A pack of Lucky Strikes located to the right of this text, at the bottom right of the ad above the Surgeon General's Warning. The Brown and Williamson Company (Lucky Strike makers), by law, has to include the Surgeon General's Warning, located on the bottom right corner of the ad. The ad also includes a small clipping, point six font, of the dangerous ingredients found in each cigarette. The Lucky Strike advertisement contains information about the dangers of smoking, and uses visual cues to promote its product to the consumers of 1999.

Lucky Strike succeeds in the promotion of its product now by selling a lifestyle. The two people in this ad are young and they are both enjoying Lucky Strike cigarettes together. One can sense that they do not know each other well because of their body language and position. The man and woman face each other but there is a noticeable space between them that shows the reader that the couple may have just met, and could be proceeding to get to know each other. Lucky Strike promotes its product by using association. While smoking cigarettes has no direct connection with dating, consumers associate the scene with Lucky Strike cigarettes. Lucky Strike along with association uses visual cues to direct the reader's attention to the brand ("Advertising -What It Is and What It Isn't: Building Brand Equity.") In the 1999 ad, the woman's knees point at the Lucky Strike emblem on the bar, directing the reader's attention to Lucky Strike. A male reader may look at the woman's legs and find the attractive, therefore following the length of them to the knees that bend and point to the Lucky Strike emblem. Now the man not only notices the woman but Lucky Strike too. Given the couple's dress, attitude, and position, this ad in general promotes sexuality and sensuality. We see the man and the woman enjoying ea

Some common words found in the essay are:
Lucky Strike, lucky strike, Lucky Strikes, Rolling Stone, General's Warning, FINE TOBACCO, Brown Williamson, Tough Challenge, Luck Strike, target audience, Brand Equity, American Original, strike cigarettes, strike advertisement, visual cues, lucky strike advertisement, lucky strike cigarettes, audience lucky strike, advertising -what, reader's attention, -what isn't, promote product, lucky strike emblem, 1999 ad, advertising -what isn't,
Approximate Word count = 1713
Approximate Pages = 7 (250 words per page double spaced)