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wealth and political impact of

The Wealth and Political Impact on the Olympics

When the word Olympics comes to mind, people tend to think about the corruption, the bribes, and the denials it has been involved by. "The IOC (International Olympic Committee) preaches independence from political and economic pressure at the same time its own action have an impact on the world's political and economic realities"(Knisley). Dealing with this issue shows what rather influence the Olympic has on the society responds to it. Which has led to the wealth and political impact engendered by the Olympics corrupt future site committees.

The Olympic has played a major role in the lives of the world in the today's society. The kind of impact that it has set a new standard to the Olympics guidelines. This causes problem to focus on a new site for the future Olympic Games. " These problems are nothing new to the Olympics considering thet the earliest surviving written regulations about the Olympic game deal with cheating and rule - breaking" (Almond). At every Olympiad, anguished traditionalist call for a return to athletic purity. They remind us of the lost ideals of amateurism, and how we have corrupted the spirit of universal brotherhood envisioned in the pan -He


When the issue about the political aspects on the Olympic first hit the networks. "Jim Andrew (Editorial director of IEG Sponsorship Reports in Chicago) said, "Oh, oh, this could be big trouble." "But the message has always came back that this doesn't tarnish the way people fell about Olympic teams and athletes"(Sachdev). The outburst of scandals towards the Olympic doesn't matter to the public. They have this nonchalant attitude towards the issue. "Moreover, market research shows that once the Games begin, the public will tune in the competition. "We have done research and polls on the impact of the crisis, and frankly; to our astonishment, in many regards the public's respect and passion for the Games actually grew" said Michael Payne, the IOC's marketing director. Although the IOC clearly took a major hit to its image, the sponsors did not"(Sachdev). Worried with the issue, sponsors pulled out of the Olympics due to their involvement with Olympics. "Fearing the corruption charges would erode the marketing value of the Games and taint their own brands, advertises pressure the IOC to clean house. The reforms enacted in December include lowering the member's age limit from 80 to 70. Limiting future presidents to eight-year term with possible re-election for four years, and adding active athletes to the organizations" (Sachdev). The Olympic corruption has brought political power and wealth to another league.

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Sachdev, Ameet. "Past Olympics Sponsor Make Decision about Renewal of Contracts." Knight-Ridder/Tribune Business News 6 Sept. 2000.2 Oct. 2000.http://web7.infotrac.galegroup.com/itw/in...A65057184&dyn=72!ar_fmt?sw_aep=plcmc_main/>.

Almond, Elliot. " With Scandal, Olympics image taking a serious beating."

Knight-Ridder Tribune News Service 25 Jan. 1999. 2 Oct. 2000

To the surpr

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Approximate Word count = 1327
Approximate Pages = 5 (250 words per page double spaced)


  

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