1994, reported that in 1995 40% of Americans over the age of 12 had

access to computers. (Nielsen Media Research, July 1996) 10% of

Americans over 16, were online at that time. In their most recent

survey, taken in December 1996 and January 1997, Nielsen reported

that 23% of Americans over 16 are now Internet users, an amazing

rate of growth. At least 50.6 million Americans are now online,

according to Nielsen. (Associated Press, March 13, 1997) "At this

rate, within two years the citizens of cyberspace will outnumber

all but the largest nations." (Anderson, July 1, 1995, p. S4)

Additionally, according to Nielsen, the number of users who have

gone online looking for product information grew from 19% in 1995

to 39% today. Still, only 15% of Internet users have actually

purchased products online, indicating that the business value of

the Internet is in promoting products, not in sales. (Associated

According to survey results released by DeWitt Media in

February 1997, almost two-thirds of all marketers have advertised

on the Internet. 54% of those surveyed plan to increase their

advertising" through July 1996, and nearly all have corporate Web

[who] have nothing to lose and everything to gain by promoting a

advertisers in traditional media placed among Web advertising's top

However, the survey also revealed that only 11 of the top

Internet audience, which numbers almost one in four adults in the

"Items most frequently purchased include entertainment items such

Some common words found in the essay are:
Williamson October, Research July, Press March, National Advertisers, Media February, United Demographics, S4 Additionally, Fawcett October, Web Lindstrom, Media Research, according nielsen, july 1996, nielsen media research, associated press march, online advertising, march 13, associated press, internet users, 13 1997, press march, press march 13, march 13 1997, nielsen media, internet ads, media research july,
Approximate Word count = 908
Approximate Pages = 4 (250 words per page double spaced)