"We Fancy ourselves as hard-headed realists, but we will buy anything we see advertised, particularly on television, and we buy it not with reference to the quality or the value of the product, but directly as a result of the number of times we have heard it mentioned". Before I respond to this, I should tell the reader what this means in general. John Steinback simply says that Americans follow the crowd. If one American hears another about one thing, and then he hears another American about that thing, and then another, and so on, that one American will want to fit in the crowd and get that one thing. He does this just so he can remain in sync with what society is doing and won't be left out. I would
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