Just as in nature, environment is important to survival in the corporate world. At Price Communications Group the environment is made to encourage the growth and prosperity of ideas. Everywhere you look there are plants and open, fresh areas. In normal offices meetings are held in stuffy boardrooms. How open-minded are you when you are forced to be in a closed space? The Price Communications Group knows little work can be done in that situation, so they have an atrium. The atrium is an open area outside the snack area. This bright area is designed with patio furniture, and is more laid back than most any other meeting area. All about the office you see personal stuff. On one man's desk he had a collection of Star Wars figurines. Everyone here is more at home and

All this sounds complicated, and it is, an average day at an advertising agency is constant running, and meetings. At the Price Communications Group, Phil Price has a very busy schedule. When he first gets into his office he checks his e-mail. Occasionally clients will communicate with him this way, but the main reason is he is involved with a school program. As a Vietnam veteran he communicates with a class focused specifically on Vietnam. After that it is usually off to meetings. Meetings vary from client to client. Meetings vary in focus from budget to the actual presentations. Usually after the first meeting Mr. Price goes to all the areas to tell his employees good morning, and see how they are. After that it is right back into meetings. Mr. Price loves to write and that's what he started out doing in advertising. At first Mr. Price wrote just marketing plans, but he has worked his way up the ladder to be the owner of Price Communications Group, and all its sub companies. Not only has he written many successful marketing plans, but he has also written novels and plays. Phil Price's love will always be in writing, "I love when I have the opportunity to go down and help write the ad or television spot" (Stanford).

In conclusion, the field of advertising is a very extensive and exciting field. Carl Pankratz stated, "The whole reason I got into this was the wide array of jobs. No matter what you like to do there is a job for you. If you like to write, draw, speak, or even if you like doing math there is a job for you here" (Stanford). Carl's words are very true. As long as you have an open mind, and willingness to work you can always find a job in advertising.

Advertising is such a diverse job field that there is no set of guidelines, no certain selection of classes to take to prepare you for the job. The American Association of Advertising Agencies notes that most agencies employing beginners today prefer college graduates. While art directors, TV producers, and production department workers are less likely to need a college degree, for copywriters and for media and research workers, it is almost mandatory. Copyrighters should have a bachelor's degree. Media directors and research directors with a master's degree have a d

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