certain product. The actual advertisements often meet a set

series of credentials. The reader is basically tricked into

desiring a product by the use of advertising techniques. One of

the most potent techniques is to use the female gender as a sex

symbol. The use of sex, beautiful women, and bold text is

evident in the majority of magazine ads.

This theory is thoroughly supported in a magazine ad for

Patron brand Tequila. A highly attractive super-model is

seductively puckering her lips. She has a large white top hat

on with a white vest, and white pants. Her vest is unbuttoned

completely and her half-naked chest appears to be bulging out.

In addition to the top half of her body, her pants are

There is a large bottle of Patron brand Tequila at the

bottom of the page. Underneath the text in white, bold

lettering are the words, "Taste the Magic". If the reader

chooses to read the smaller text underneath the catchy sex

phrase, they would discover that the beautiful women is Karen

McDougal, the 1998 Playmate of the Year.

There are three main techniques that make up this

The man is obviously waiting for his girlfriend because

public will then connect Patron Tequila with Playboy

attention, and curiosity causes us to analyze the depicted

This tequila company wants you to continue reading and discover

model is puckering her lips as if to give the reader a kiss, and

woman and recognize her as being Karen McDougal. The ad

who the model really is. Most people can't just look at the

Some common words found in the essay are:
Karen McDougal, , Taste Magic, Patron Tequila, Playboy Super-models, ice cream, Basically Patron, pleasure ice cream, beautiful women, karen mcdougal, pleasure ice, thank god she's, patron brand tequila, ice cream sex, patron brand, patron attempts, god she's late, brand tequila, sex objects, she's late, bold text,
Approximate Word count = 1060
Approximate Pages = 4 (250 words per page double spaced)