For an inquisitive person, a trend can lead to a profitable business like FUBU, still there are the few exceptions. However, it is because of a natural media driven entertainment industry that trends are created and manufactured. Human beings follow fads for several

reasons, but can that become a problem? Many consider fads as an important part of life and believe it is impossible to live without them. A fad is a trend that is given great enthusiasm by many people. Fads are come in many different fashions, great ways to gain

self-esteem, fascinating to participate in, and cause trouble.

The most popular fads are different styles of clothing, new toys, new diets, different hairstyles, and fashion accessories, like jewelry. Most fads last from a few weeks to a year. When too many people have participated in a particular fad, they quickly

grow tired of it and the fad fades away. Many fads get started by what people see on television. Fads could be a popular actor or actress who starts a trend with their personal style or a commercial that

Fads are often the causes of crimesAssuming the identity of a thief in the night, problems can arise almost unexpectedly into a serious uproar. Vicious gang beatings and robberies went up 35% in the months of July and August every year (Stanley). Most of

advertises a new product. The number one reason people get involved in fads is to make a statement. Most people get involved in fads because they want to fit in. Other reasons are to feel secure, and become popular. Fads help people to gain self-esteem. Self-esteem is necessary to survive the pressures of the real world. People of all ages find that using popular brand names helps them to get more attention from others, and in turn, that makes them feel

flowing through the blood cells of the designers. Through the process of trial and error,fads stay alive and ever changing.

court. Whether or not Nike shoes make people soar through the air is still up for debate, but the fact that Michael Jordan wears the shoe makes all the difference. Industries with celebrities like Michael Jordan working for them could sell shoes with no laces and still

good about themselves. Popularity plays a huge role with teenagers because by dyeing their hair and using Tommy Hilfiger cologne, their friends

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Approximate Word count = 849
Approximate Pages = 3 (250 words per page double spaced)