The report also hopes to target specific business functions and show ways of using the marketing concept to improve them. It will also identify ways in which marketing can help achieve various goals within the organisation.

The Marketing Concept (alternatively known as a 'business philosophy' or 'a way of doing business') has become an effective way of improving the overall performance of many businesses in recent years. Companies have realised that in order to make profits and sustain them, they must consider the needs and wants of their customers. They must then compare these needs and wants to the product or service that they currently offer.

The concept of marketing is based upon the idea that if the customer has a need and is satisfied with the product, then ultimately sales will be good - hence profit will be good. It goes without saying that every company's aim is to maximise their profit margin, but in order to do this, some tend to focus too much on the selling aspect and not enough on the actual customer.

u Expand product range & distribution

Public Relations - the launch of a new product and the ways it can be promoted to the trade and consumer press

Another word for distribution of the product. The product must be easily available to the customer in order for it to sell well. There are various channels in which a product can be distributed. For example, TJ600 would probably choose to distribute their goods by way of a supplier, but they could also introduce a direct mail order service to increase sales.

Some common words found in the essay are:
Finance Department, Product Defining, PEST Political, Product Range, Market Share, Marketing Concept, TJ600 Retain, Market Research, Marketing Orientation, Sales Orientation, market research, marketing mix, orientated company, finance department, satisfied product, organisational goals, market share, customer requirements, responsible setting, business functions, increased profits production, customer satisfied product, elements marketing mix, market research identify, production orientated company,
Approximate Word count = 1995
Approximate Pages = 8 (250 words per page double spaced)