The Firestone/Bridgestone and Ford Explorer Tire Recall

The business world has many complicated and through documents that explain companies ethics and social responsibility. The Firestone/Bridgestone brand name along with Ford Motor Company is at the peak of controversy over a tire recall that these two companies are involved in. The tires are Firestone/Bridgestone 15" ATX and ATX II models and Wilderness AT tires were manufactured and placed on Ford Motor Companies popular SUV the Explorer. The tire seems to have a defect that causes the tread to separate from the whole of the tire and role the vehicle, the Explorers in most cases over. In some of the cases fatal accidents have occurred from the rollovers. Theses companies need to understand that action needs to be taken place to resolve these accidents and prevent more from occurring. This is not an ethical dilemma but the social responsibility of Firestone/Bridgestone or Ford Motor Company. Neither has taken the responsibility.

In a recent edition of a business journal, The Economist, the

tire recall was investigated. The article reported that nearly six and a half million tires were being recalled in a joint effort by Firestone/Bridgestone and Ford Motor Company. The article reported that Ford announce that their Explorer SUV contained the Firestone/Bridgestone tires that seem to be separating tire tread away from the base of the tire. In fact they predicted that one out of every four thousand tires on their Explorers was defective.

The overview described how the tire recall was issued by the National Highway Transportation Safety Administration in the United States. The recall was to be conducted by Firestone/Bridgestone and Ford Motor Company. This happened in May of 2000. The site reported that Ford affirmed that they knew about the tire recall for only Firestone/Bridgestone 15" ATX and ATX II models and Wilderness AT tires. This was stated to ensure that no 16" tires were experiencing similar tire separation. Then the site reported that Ford Motor company had documents that indicated "company officials had data that Firestone tires installed on Explorer sport-utility vehicles had lit

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Approximate Word count = 758
Approximate Pages = 3 (250 words per page double spaced)