Packaging Essay

A detailed Summary of Packaging Essay

Packaging has grown greatly in response to commercial demand. Originally intended to protect products it is today much more elaborate and developed than at any other time in history. Today we have advanced transportation and distribution methods. We rely on packaging to bring goods safely from 'A to B', their point of manufacture to where they are put on display and sold. Primarily a package is supposed to contain and protect a product through the transportation process and its shelf life. Packaging can also function as an advertisement or even a part of the product as well.

The roots of packaging can be traced back to the eighteenth century when the industrial revolution brought massive changes to the manufacturing industry. The introduction of mass production brought large quantities of products on to production lines. Soon, along came the invention of the 'tin can'. Tins were used for containing perishable goods such as biscuits and confectionary or where a greater level of protection was needed. Cardboard containers provided lightweight packages that could be printed on and flat packed until required saving space.

By the turn of the century manufacturing techniques had changed so much to the

I think that this packaging design is aimed at females who are perhaps of a young age or that are still conscious of there magnetism. As this is evidently a very feminine design and it also contains a female that could suggest that this is a beauty product.

The designer has used a number of images within this design. That of the female's head and also images of flowers that have been constructed with the use of longs flowing, curving lines. Another image used is that of a kind of grass this has been used as a repeated pattern witch is featured in the border area of the design. I think that these images have been used to construct a feminine feel to the product and perhaps the use of the female's head to show that this is a beauty product.

Art Nouveau is characterized by long curving lines based on plant forms, and an element of fantasy. It was primarily a decorative style and as such was used particularly effectively in metalwork, jewellery, and glassware, and in book illustration.

Manufacturers were keen to have their brand image displayed on the container whether it is glass, cardboard or metal. This would give special interest to otherwise bland designs. Having graphics on a product also meant it could display a far greater degree of product information. This in turn reduced the need for informed shop staff to direct customers.

degree of manufacturers being able to produce containers in any shape, size and material. Therefore the birth of novelty packaging took place something that is so widespread today. Printing techniques flourished in the early nineteenth century and was forced to expand their range of techniques to keep up with advances in packaging.

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Approximate Word count = 1697
Approximate Pages = 7 (250 words per page double spaced)

Category: Technology