Uwe Loesch Posters
Uwe Loesch’s posters have a strong meaning, without a predefined visual style, his work reveals an intellectual posture with innovative ideas when it comes to communicating a message. The historical and socio-political conditions of the country where a person lives are revealed in their behavior, beliefs and therefore in the “style” of their work. Uwe Loesch was born in Dresden, Germany in 1943 and studied graphic design at the Peter-Behrens Academy at Düsseldorf from 1964-1968. Growing up in the post war Germany, obviously affected the way he perceives and transmits ideas. Loesch’s primary medium is the poster since as it is known historically, it is the most elementary carrier of word and image, providing popular means to illustrate aesthetic change and social and political history. Posters have been present in Germany’s history from Jugendstil to Post-Modernism and through two world wars. His posters have no particular style, their effectiveness depends not on word or image independently, but on the meaning or meanings that derive from their interaction. Ambiguous use of words, visual “disappointment”, wordplay and allusions are some of the resources he uses to blend imagery and type into one concept. Loesch's ideal conceptuali
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Some common words found in the essay are:
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Approximate Word count = 1372
Approximate Pages = 5 (250 words per page double spaced)
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