Tobacco Advertising
"The tobacco industry commented that a recent rise in tobacco consumption in Greece was 'basically due to advertising.'" (Non-smokers' Movement in Australia, 2000) Tobacco companies spend billions of dollars each year in various ways of advertising. But there are other forms of advertising. Movies show teens smoking and even have hidden advertisements themselves. In 1988, $350,000 was paid so that Marlboro cigarettes would appear in the new James Bond movie, "Licensed to Kill." (Non-smokers' Movement in Australia, 2000) It seems as though all cigarette advertising is aimed towards teens. Minors are targeted with numerous kinds of merchandise. They know attracting kids is a wise investment and are punctilious with their money. For example, RJ Reynolds is company that makes Nabisco cookies and cereals. RJ Reynolds is also the company that makes Camel cigarettes. (McCuen, 1997) They make cereals and snacks appealing to children. Do you not think they can make cigarettes or related articles appealing? "It is said that 50% of teens who smoke own tobacco gear." (Non-Smokers Mov
The two cigarette companies, Winston and Camel, had been losing sales since the mid 1960's. When the Marlboro Man ad campaign, which was considered the most successful ad campaign in the history of advertising, featured men in cowboy hats, boots, and chaps, sales among young people surged. (McCuen, 1997) But because tobacco ads are expurgated, the Marlboro Man is almost out of reach for teenagers. The Food and Drug Administration could not sit back and let this happen any longer. Many bills and lawsuits have been put against tobacco companies for marketing to minors. A tobacco bill that was put out a few years ago imposed financial penalties on cigarette companies that did not reduce their sales to minors by 30% over the next 5 years and 60% over the next decade. (McCuen 1997) Redoubtably, cigarette companies concocted a plan. Sporting events are also places where tobacco companies try wheedle teens into smoking. Laws now ban the showing of Tobacco Company commercials. Even though tobacco commercials are banned, they find hiatuses and continue to show up on television. For example, toba
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Approximate Word count = 745
Approximate Pages = 3 (250 words per page double spaced)
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