While reading a magazine, I noticed an advertisement for the new Lincoln LS. The layout of the ad was appealing. It seemed to have the fundamental elements of an effective layout. It displayed balance, proportion, movement, unity, and clarity, while emphasizing Lincoln's latest luxury sedan.
The balance is evenly distributed throughout the advertisement. Above the horizontal center there are people walking on the beach. Below the horizontal center is the Lincoln vehicle. Both show formal balance because they appear symmetrical on the left and right side of their vertical center. The adver
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