by Honda in 1959. During the 1960's the type of motorcycles

brought by Americans underwent a major change. Motorcycle

registrations increased by over 800,000 in five years from 1960.

In the early 60's the major competitors were Haley - Davidson of

U.S.A, BSA, Triumph and Norton of the UK and Motto - Guzzi of

Italy. Harley-Davidson had the largest market share with sales in

1959 totalling a6.6 million dollars. Many of the motorcycles

produced were large and bulky and this led to the image of the

motorcycle rider as being one who wore a leather jacket and went

The Boston Consulting Group ( BCG ) report was initiated by the

British government to study the decline in British motorcycle

companies around the world, especially in the USA where sales had

dropped from 49% in 1959 to 9% in 1973. The two key factors the

report identified was the market share loss and profitability

declines an the scale economy disadvantages in technology,

distribution, and manufacturing. The BCG report showed that

success of the Japanese manufacturers started with the growth of

their own domestic markets. The high producti

not as good as they should have been and any success was not

could sell something. The weaknesses within an organisation can

thereby influence its strategic position. It is this ability of

Honda entered the us market right at the end of the motorcycle

substantial proportion or the companies corporate strategy was

Pascale gives the impression that it was through an incidental

Japan to force entry into the U.S market, redefining that market

The success of Honda was not the result of senior management

Some common words found in the essay are:
Japan America, Consulting BCG, Essentially BCG, Overall Pascale, American British, Los Angeles, BCG Honda, America BCG, Motor Company, Italy Harley-Davidson, bcg report, nicest people, honda entered, corporate strategy, intended strategy, market share, entered market, motorcycle trade season, entry market, strategy emergent, honda entered market, british government, angels type people, west coast america, developing region region,
Approximate Word count = 1697
Approximate Pages = 7 (250 words per page double spaced)