advertisment tactics

A detailed Summary of advertisment tactics

When reviewing advertisements over a twenty-four hour period, one notices that there are a variety of weasel words and different tactics such as "unfinished words" and personification used to persuade the consumer to buy a certain product. Weasel words are words that appear to make a claim for a product, but in actuality, they don't. In this paper I will analyze newspaper advertisements and show how these tactics are used to mislead the consumer.

In an advertisement for Pantene Pro-V shampoo and conditioner, the advertisers use the weasel word "transform". The ad says, "Transform your hair in just 10 days." This advertisement is saying that if the consumer uses this product everyday then it will transform your hair. Your hair won't just get better but it will completely transform in jus

Another example of a company using "unfinished words" as a form of advertising is SuperCuts. In a recent newspaper advertisement, SuperCuts used the phrase "look good". This is a very subjective advertisement because the word "look" has no specific meaning. By using the word "look" the advertisers are depending on the consumers' interpretation of the meaning. They hope the meaning is positive but in truth what might look good to one person might look bad to another.

t ten days. It will change from bad and ugly to beautiful and bouncy. This advertisement is very misleading because it makes the consumer think that if you do not use it for ten days then a transformation doesn't occur and the consumer has been mislead. Your hair cannot be transformed, it must make a gradual change.

Some common words found in the essay are:
Pantene Pro-V, , unfinished words, weasel words, buy product, advertisement slogan, weasel words tactics, advertiser able, fragrance vision, advertisement saying, persuade consumer, transform hair, using word,

Approximate Word count = 537
Approximate Pages = 2 (250 words per page double spaced)

Category: Miscellaneous

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