Jerry McGuire
Nothing speaks to me more about this film than Alasdair MacIntyre's notion of moral practice. In the text book Performance versus Results : A Critique of Values in Contemporary Sport, there is a section entitled : The Monsters of Emotivism. In this chapter, it is stated that emotivism is the belief that all moral and ethical judgements are statements of preference, and no more than that. To say, "this is good", is really to say, " I think this is good, so should you." This assertion can be applied to the mission statement that Jerry McGuire wrote and distributed to his fellow sports agents at SMI. The mission statement that Jerry McGuire wrote for his company said that they needed more personal attention for their clients. Fewer clients, less money but more personal attention. He wrote passionately about how the professional agents have become sharks for money, all the while, ignoring the needs of the athletes and their families. In essence, he took his personal feelings about an incident that occurred with a hockey players son, and rewrote the "code" for all his colleagues and expected them to accept his feelings and
MacIntyre said that in the pre - Enlightenment world, human life had a purpose, a "telos". The telos of a man was to fulfill his role in society, that role ascribed to him at birth or ..through position. Ethics was the means by which "man as he is" could become "the man as he could be if he realized his telos". This ideal was precisely stated by Dorothy, Jerry's then assistant, as she described why she loved him. She said that she loves him for the man that he wants to be...and for the man that he almost is. McGuire's self-worth was realized when he wrote that mission statement. It was then that he realized what it was that he wanted to do with his life and how his dreams could be realized. Even though, it could be argued that the events did not transpire quite as Jerry thought that they would, they changed his life for the better. Granted, Jerry got fired, and lost his finance, but on the same token, he gained so much more. He gained the love of a sincere woman and her son. He gained the respect from the professional sports business for picking up and continuing with his life. He gained the respect and friendship from the Tidwell family, an
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Approximate Word count = 782
Approximate Pages = 3 (250 words per page double spaced)
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