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Marc Antony

In Coercion, Douglas Rushkoff explains how easily people are easily coerced. For example, Rushkoff states that people are convinced by car salesman to pay more for a car than they wanted to. In Julius Caesar, Marc Antony asks to speak at the funeral of his dear friend, Julius Caesar, after one of the murderers, Brutus, speaks. Brutus convinces the Romans that Caesar would be a tyrant if he did not murder him, while Antony convinces the Romans that Caesar is not ambitious and there would never be another ruler like Caesar. The art of public speaking is important in the past and present.

Rushkoff explains that "they" coerce humans to think a certain way on a topic. He also asks, "Who are 'they,'and why do we listen to them?" He states that each person has a different "they", and defines "they" as those who seem to decide how lives are to be run and control fate and futures. He states that the best manipulation occurs when the exploitation is not detected. He disapproves of coercion because it takes advantage of susceptible human minds. Marc Antony, as well as Brutus, uses the undetected


technique of coercion on the Romans. Brutus speaks first to the Romans and tells them that he and others have murdered Julius Caesar, but it is for the good of the country. Brutus claims that his reasoning behind the mutiny is that he loved Rome more than he loved Caesar. Brutus asks the Romans if they would rather be enslaved with Caesar living, or free with Caesar dead. Brutus kills Caesar because he was too ambitious. Now in Brutus's speech, he has coerced the Romans into believing that the murder of Caesar is just. He asks the Romans whom he has offended by loving Rome more than any other, and he does not receive a response. In Brutus's short speech, he convinces the people that Caesar was a tyrant and that he does Rome a favor by betraying Caesar.

I agree with Rushkoff that coercion takes advantage of people. However, I do believe that the use of coercion is essential in today's society, as well as in the past. If every Roman would have made up there own mind, on that day of Brutus and Antony's speech, there would have been a civil war. Today, majority is what decides is right and wrong. I believe that Brutus and An

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Approximate Word count = 769
Approximate Pages = 3 (250 words per page double spaced)


  

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