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The World of Visual Advertising

The world of advertising is the foundation for how a company communicates its product to the consumers. Here a complex struggle takes place continually to gain the attention, even for a second, of a potential buyer. The footwear industry is no exception, and when combined with the semiotics of today's culture advertising campaigns often are a chore to understand. With a close examination of two ads, we will be able to understand some of their underlying marketing themes more clearly.

Nike's advertising campaign has always been one of power, the type that jumps out at the reader and grabs his or her attention. Though their ads receive huge recognition, when combined with the semiotics of today's culture these campaigns often are a chore to understand exactly what the company is communicating to its audience. Fig. 1, One of Nike's print ads depicts the silhouette of a runner under a dark, nighttime background. Surrounded by a light haze and outlined by the white clouds in the sky, the runner demonstrates the ideal of dedication. This image is then overlaid with the words "test your faith daily.aE...

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The World of Visual Advertising. (1969, December 31). In DirectEssays.com. Retrieved 15:46, April 28, 2015, from http://www.directessays.com/viewpaper/31369.html