but few realize that they are also being manipulated through certain words and writing techniques.

The number one method of selling many consumer goods is the use of sex appeal in advertisement.

Of all the methods used in advertising, sex appeal catches the attention best, because it is our

second strongest drive, next to our drive for survival. It is used to sell countless items such as cars,

make up, clothes, cologne and alcohol. It is used everywhere, on billboards, in magazines, and on

television. It was not difficult to find several examples of when and how it is used to persuade us to

buy that certain product. Laws have been made to protect consumers from the lies that advertisers

would feed to us, but advertisers are always finding a way around them. No advertisements are

useful if they fail to catch our attention. Sex appeal is very versatile; it can be used to sell nearly

often have sentences that do not illustrate any specific point. Advertisers also use certain "weasel

advertisers placed sex appeal into the text of their advertisements, while never saying anything. For

shirt back near his waist. The only text the article has says, "It's all in how you use it." Advertisers

your feet will look smaller, your shoes will look sexier, your legs will look longer, and your butt will

manipulative language. They claim that their hosiery will assist in doing the following things while

features. My bones." If you read the ad and look at the picture it is obvious that the advertisers did

persuasive tool and becomes more so when it is used with the mar-keting tricks. Sex appeal is

are always finding ways to get around the laws that forbid them of lying to the public. There are

company in the race for your business. One ad that I found in a Glamour magazine uses a few

Words I Can Sell You Anything, "The biggest weasel word used in advertising doublespeak is

The reader will often not notice that it is a list of what the product aids in not accomplishes. Milk

Some common words found in the essay are:
Words Sell, Manipulation Media, System-Six System-six, Charles O'Neill, Herbal Essence‰, Salon Nails‰, Salon Nails‚, Herbal Essence, Times Square, It's Advertisers, sex appeal, word help, shampoos conditioners, weasel words, woman wearing, herbal essence‰ shampoos, ad herbal, nail polish, ad found, essence‰ shampoos, ad hanes‰, ad herbal essence‰, weasel words help, using word help, enhance skin tone,
Approximate Word count = 3001
Approximate Pages = 12 (250 words per page double spaced)