Effective Media and Tobacco
Advertising is everywhere we look today. According to recent estimates, most Americans see or hear nearly 2,000 advertisements a day, whether it is on television, radio, billboards, magazines, or newspapers. But what is advertising exactly? In short, advertising is a form of persuasion and misdirection from businesses or companies to convince buyers that their product is the best. One area of effective advertising is tobacco companies' advertising. Tobacco companies target teenagers most with their advertising. Many people can already see that but how much of an impact does it actually have on teenagers?Every day in the United States, another three-thousand children and teens become regular smokers, and one-thousand will eventually die from this use (Centers for Disease Control Prevention). The tobacco industry sells $1.26 billion in tobacco products each year to children under 18; that is over one billion packs of cigarettes (Journal of the American Medical Association). Most teens start smoking because their friends do, or they just think they will be cool. The two most advertised cigarette companies today are Camel and Marlboro. John P. Pierce, head of the University of California
Although these cigarette advertisements are everywhere, there is also an equal, if not more, amount of anti smoking advertisements. Everyone in the state of Arizona should know the phrase "tobacco, tumor causing, teeth staining, smelly puking habit." This commercial is shown in Arizona only. It is paid for by the law that increased taxes on cigarette sales by $.50. This went into effect approximately four years. This approach is used to make smoking look unattractive and repulsive. It has also put a drastic dent in the number of teens that smoke. Ever since the commercials had started to air, the number of smokers has decreased. The 1-800 numbers shown on television were very helpful. More than half their callers started smoking in their teenage years and now, 20 or so years later, they are wanting to quit and asking for help. Tobacco companies depict their products in such a way that influences a teenager's consumption choices. Marlboro chooses to depict their products by using a "cowboyish" role model known as the "Marlboro Man". The "Marlboro Man" is portrayed as a strong, rough resourceful male. He entices teenagers into believing that smoking Marlboro cigarettes will make them this type of rugged attractive p
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Approximate Word count = 832
Approximate Pages = 3 (250 words per page double spaced)
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