MEDIA-UNBIASED & OBJECTIVE??
The media has tremendous power to shape the political agenda, shape our images of politicians and policies, and to influence our images of our society and ourselves. From this, the question arises whether it's possible to have an unbiased and objective news coverage. The answer to that is a simple no. Media content and news coverage is definitely affected by the views, ideals, and interests of those who seek out, write, and produce news and other stories. Take for example reporters. They often have the freedom to interpret and evaluate stories that they are covering. As a result, they have an opportunity to slip in their views and ideals into the news stories. Take for instance the time when Richard Nixon was president. Many Americans as well as reporters felt a certain distrust and dislike for him. Eventually the negative attitudes that were felt by the reporters ended up in the news coverage. Also, take for example Franklin Roosevelt and John Kennedy. The personal friendship and respect that
Besides reporters, influence by the individuals or groups who are the subject of the news also make it impossible for a news coverage to be unbiased and objective. Politicians are famous for this. They tend to form good relations with reporters in order to shape or manipulate their media images. Competing forces also help to influence the news coverage. They tend to persuade the media to present their own interests as more general or "public" interests. Take for example liberals. They have been very successful in recent in persuading the media to present their environmental, consumer, and political reform proposals as matters of the public interest. But at times, with all the freedom that reporters have with the news, it can be questioned whether Americans can separate the facts from the interpretations by the reporters. Since most Americans depend upon the media to investigate wrongdoing, to publicize and explain governmental actions, to evaluate programs and politicians, and to bring out i
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Approximate Word count = 674
Approximate Pages = 3 (250 words per page double spaced)
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