The passionate sex appeal between two people is displayed in advertisements to grab your attention when the product has nothing to do with sex or being erotic. For example in a Guess jeans ad you cannot even see the jeans. In the ad the shirt of the woman is unbuttoned and cleavage is hanging out. The two are about to kiss. You can see the lust for one another jumping off the page. The picture leaves it up to your imagination of what will happen next. The ad displays the word Guess jeans in bold white letters. Along with the picture, the words stick in your head. It gives you the feeling

that with this name brand you will be put into the situation of the models in the advertisement. This ad is eye catching to both men and women with the eroticism being between to beautiful people. It creates a dream place that almost everyone wishes that they could go and take the place of the male or female in the picture. Ads are not only used to promote material objects today but sex still finds it's way into those ads that it once again does not relate to.

Eroticism is a cultural fantasy that cannot be missed. Eroticism is out there and is openly displayed. Eroticism is used to sell many products that it is not directly tied into. Everyone likes the idea of sharing a moment with some hot person that they know they could never have. When eroticism is used to sell products, it gives the consumer a feeling that they are getting closer to that fantasy. People know that it is not true, but it does not hurt to dream. This all proves that eroticism is a main ingredient in today's cultural fantasies. One that can come many different ways, but is always presented in a very tempting manor.

Everything today is on the Internet and this is how a lot of business is done. An ad for Stuff magazine that is on-line also takes the erotic approach to marketing. The magazine is a guy's magazine that includes things like jokes, reviews, fashion, gadgets and sex. However, sex is not the main topic of the magazine, but the ad makes it seem this way. To catch every man's eye th

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Approximate Word count = 1001
Approximate Pages = 4 (250 words per page double spaced)