Ignorance is a huge aspect of why deforestation is taking place. What brought on this ignorance? Frontierism has fueled the fire. Before Americans realize what they are doing to the earth by consuming products that are not necessary for living, it will be too late. All of the Earth's resources especially the forests are and continue to be taken for granted since the beginning of time. The forests that are being destroyed are irreplaceable and Americans do not realize this. Economic growth is booming due to an increase in manipulating the public with undertones of enforcing frontierism. This gives the American mind some type of rationalization for the need for consumption. Can we stop this outcry? We have to or there will be nothing left but dust of what was once the most beautiful piece if natural beauty, Earth.

" The crisis of communication can be maddening- for businesses, for the average citizen, for environmental groups and government. At times, I think we've constructed a tower of Babel and God's punishment is that we neither her nor understand one another," (Schannon).

The only way that America will accomplish any type of cutback on deforestation is if businesses and the government educate people. They do not see it that way though. According to Watershed2, " 'The Woods', " as one popular show has it, 'are just trees, the trees are just wood.' Timber appropriate for lumber-for houses, boats, fences, furniture-has been cut a processed by humans since their beginning," (Dillingham and Newton 80). Through the years businesses have used devices in advertising to manipulate the way Americans see products. The companies have gone so far as to target young children and even elderly adults. The need to buy and possess is astronomical in America. We consume thirty three percent of the world's national product, (Chiras 456). That figure is incomprehensible. If only an environmental class was required for children in middle school, high school and college. The rate of environmental stability would increase dramatically. Slowly, Americans need to start teaching children about sustainability and how to live without always craving to have things that do not necessarily show wealth or pride, but gluttony. In a subtle way, this will start to make America more environmentally focused and the economy would not suffer such a sever backlash. When will the government and businesses start to realize this? It is hard to tell because the economic reports on how deforestation is affecting America is not that available for the public to view. Right now the challenge is to fight for education and the key is knowledge.

" Governments, consumers, and producers have an interest in short-run improvements of their welfare position....There is little systematic analysis of the economic causes of deforestation and how governments might respond to the actual and potential problems faced by them," (Amelung and Diehl 2-3).

For years upon years companies have wormed their way into the minds of Americans to consume. The companies mask all of the real problems. Many logging companies associated with larger corporations have failed to make Americans aware of the pollution and the increase in toxic gases and waste that is being dispersed every where. All that matters to them is the flow of money that the businesses are making. What do these companies think would happen? Nothing.

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Approximate Word count = 2380
Approximate Pages = 10 (250 words per page double spaced)