In 1891 Dr. John Stith Pemberton sold Coca-Cola for 2,300 to an entrepreneur named Asa G. Candler. Within the next four years Coca-Cola was distributed throughout the whole nation. 1893 the Cola-cola trademark and script were patented. The "two C's were though to look well for advertising". In 1899 large-scale bottling becomes possible when Asa Candler grants Joseph B. Whitehead and Benjamin F. Thomas exclusive rights for one dollar. But in 1919 Coca-Cola was sold for $25million to a banker in Atlanta name Ernest Woodruff and a group of investors.

That same year, Coca-Cola sold its first share of stock for forty dollars a share. Assuming all dividends were reinvested, those original shares would have been worth approximately $6.7 million at the end of 1998.

3. Serve consumer a broad selection of nonalcoholic ready-to-drink beverages they want to drink throughout the day.

1986 marked the 100th year anniversary of the company, two of the United States largest bottlers combine and form Coca-Cola Enterprises. By 1998 the sales of Coca-Cola and other company products exceed over one billion servings a day.

"Coca-Cola created value by fulfilling an extensive business strategy guided by six key beliefs.

1. Consumers demand driver everything we do.

4. Be the best marketers in the world.

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Approximate Word count = 1141
Approximate Pages = 5 (250 words per page double spaced)