Coca Cola
The wonderful idea of Coca-Cola started way back in 1886. Dr. John S. Pemberton invented this drink as a tonic for most common ailments. Composed of extracts from the coca leaf and the kola nut, this caused his drink to be sightly addictive. The name, Coca-Cola, fits well with the main ingredients, and was given to Mr. Pemberton by his bookkeeper, Mr. Frank Robinson. The drink was originally sold for 5 cents a glass at Jacob's Pharmacy in Atlanta. One summer, a man walked in with a horrible headache. To get instant relief, he asked the "soda jerk" if he would mix his drink right there with soda water, rather than walk to the end of the counter and mix it with regular tap water. Ever since then a Coca-Cola has been carbonated. Mr. Pemberton started getting sick and the next year he decided to sell his company. He sold it off in parts, but later a man named Asa Candler acquired total ownership of it. Pemberton died in 1888, and with Candler in charge sales rose from 9,000 gallons of syrup in 1890, to 370,877 gallons in 1900. The Coca-Cola Company is the largest distributor and marketer of soft drink syrups in the world. Selling Coca-Cola, Coca-Cola Classic, caffeine free Coca-Cola, caffeine free Coca-Cola Classic, Diet Coke, c
The other three articles speak of the recent purchase of the P.J. Bean Co., to bottle Java Planet, and the current development of a milk-marketing strategy. P.J. Bean Co. seems to be a worth while investment for Coke, as many inside persons commented on. This is what many people crave (a bottled coffee drink) and for those fans of Coke already out there, they would buy Java Planet over Frappucchinos because of the Coca-Cola trademark. The milk division is working on appealing to the age range of 8 to 12 year olds. They are trying to make a healthy beverage seem "hip" to those who normally wouldn't want it. Also, it expands the company by adding a new age range to target. Price to earnings ratio, dividend, current ratio, return on equity, beta, profit margin, price per sales ratio, quick ratio, and the price to book ratio, plus other factors, all helped aid my decision to liable the Coca-Cola Company a conservative stock investment. Coca-Cola is one of the major companies that Berkshire Hathaway has invested in, and it was the second most profitable company for them this past year. This also shows that Coke is a good money maker, yet conservative, because many people have the strategy of buying the same stock Berkshire Hathaway does. $ .68 is $ .68 more cents than you had before. The current ratio is measured by the company's current assets divided by the its current liabilities (what it owes). This number, according to investors, should range between zero and 2. The smaller, the better, as long as it is not negative. Coke's current ratio is currently .72, for the most recent quarter. Compared to the industry of .88, it is .16 less, and compared to the consumer/non-cyclical of 1.13, it is .41 less. When looking at the return on equity or ROE, "Bigger is always better with this number." (Kelly. 34). The larger the number, the more money the company is making. Coca-Cola's ROE is currently at 20.13 %. This number is a few points lower than the non-alcoholic beverage industry's ROE, but it still is a 20.5 billion dollar company. Beta is a measurement of how volatile a stock has been compared to the market. The number is a measurement of how the company's stock is changing hands compared to everyone else. For someone lo
Some common words found in the essay are:
Coca-Cola's ROE, Coca-Cola Company, Berkshire Hathaway, Pharmacy Atlanta, Frappucchinos Coca-Cola, Starbucks Coke, Coke Coca-Cola, John Pemberton, Company P/E, Asa Candler, coca-cola company, quick ratio, price sales, berkshire hathaway, current ratio, price book ratio, profit margin, price book, java planet, book ratio, conservative stock, price sales ratio, pj bean co, caffeine free coca-cola, dividend $ 68,
Approximate Word count = 1507
Approximate Pages = 6 (250 words per page double spaced)
|
