Women have demanded equal rights for themselves in all aspects of their lives- in the voting system, in business and even in the home. Yet they are consistently bombarded by stereotypes through the media, which reflect them as not being intellectually, and emotionally equal to men.

The role most women play in adverts has not improved much over the years. If you think of all the adverts you see in one day, how many women are shown as being unattractive? The main reason for eight out of twelve women being in adverts is so that their bodies can be used to help sell the product. The odd advert that does show an ordinary looking woman is one advertising something unromantic like a washing-up powder.

Women in most adverts are represented as having blonde hair, being between the age of 20 and 30 and exceedingly slim and attractive

Adverts do not tend to show women as having a specific occupation. Producers do show that women don't stay in the house all day, but very rarely are women shown in an actual work place. What you see slightly more often but which is still unusual is a woman in a business suit, thus indirectly implying that she is a businesswoman. Most women find this infuriating, as there are a high percentage of women who actually do work in professional positions. However as society as large hasn't quite came to term with this fact yet, advert producers obviously haven't yet caught up with it.

Most producers have changed their portrayal of women according to changes in society in some aspects e.g. the representation of single woman, women having more active roles etc. However most producers have failed to represent women in a way in which the normal women can herself relate to.

Some common words found in the essay are:
WORLD Women, women shown, adverts women, active roles, women active, slim attractive, women active roles, tend women, women adverts, single woman, equal rights, advert producers,
Approximate Word count = 598
Approximate Pages = 2 (250 words per page double spaced)