Saturn: A New KInd of Car

A detailed Summary of Saturn: A New KInd of Car


Saturn has brought new production and marketing concepts to its business, which helped it achieve the goals and standards set for its cars. During the 70's GM was experiencing a market decline, this was the main factor in the decision to launch an entirely new line of cars. It would all be started from scratch, no influence from the existing organization structure.

The Case deals with our class through all the management decisions and changes within the Saturn Corporation. GM brought together 99 workers from its 55 plants; some were GM managers and staff personnel. They set up all new work rules, which were more fl



Some common words found in the essay are:
Japan Saturn, Richard LeFauve, Car Saturn, Corporation GM, sport-utility vehicle, increase quality, workers various,

Approximate Word count = 439
Approximate Pages = 2 (250 words per page double spaced)

Category: Miscellaneous

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