Advertising

A detailed Summary of Advertising


We live in a fast paced society that is ruled by mass media. Everyday we are bombarded by images of perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are imbedded in our minds throughout our lives. Advertisements select audiences openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product.

This is not a new approach, nor is it unique to this generation, but never before has it been as widely used as it is today. There is an old saying "a picture is worth a thousand words" and what better way to tell someone about a product than with all one thousand words fitting on one page or a couple minute commercial.

Take for example an ad for Virginia Slims cigarettes found in practically any magazine. This ad is claiming, in more ways than one, that Virginia Slims is the upscale smoke and is "appropriately for women". There are numerous subliminal associations contingen


This is an attempt to let the reader know that this is not your ordinary cigarette by implying that these cigarettes appeal to the finest walk of life. These three elements described above combined target an audience of classy professional women in their mid-twenties to thirties. One may ask why this group, why not try to appeal to working class citizens too. Well the answer is easy; find one woman that does not want to be just like any these ladies. Some of these advertisements have younger women shown simply for the up and coming generation. They will be the ones to buy this product for the next ten to twenty years from now, so those are the people they must reach today.

Another example is in any advertisements in the magazine Maxim. Just looking at these ads make you feel like you have just left a bachelor party. Ad campaigns that are directed toward the male species, believe it or not, are constructed very simple: sex, booze, money, and did I mention sex? These are the very basic infrastructures of the male psyche. It is hard to believe that after a

Some common words found in the essay are:
Virginia Slims, , virginia slims, thousand words,

Approximate Word count = 715
Approximate Pages = 3 (250 words per page double spaced)

Category: Miscellaneous

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