t.v. ratings system
How was the rating industry started and how does entertainment-rating work? Since the beginning of radio and television, advertisers have been spending billions yearly in order to promote sales and gain business, so it just makes sense that they want to know if there advertising money is being put on the stations that are actually being listened to or watched. Because of this high demand of user information, companies began to come up with ways to monitor these activities without actually going to each household throughout the country. For this to happen devices had to be made that are compatible for everyday household use and could be used by anyone at that location. However the solution was conceived on finding this information about who listened or watched what and for how long it didn’t matter, just as long as the advertisers knew where to put their advertisements when it came to the popularity of a station. The beginning of this ongoing process of audience surveying began in the 1920s with radio when radio station owners grew curious about how many people actually listened to their stations. The broadcasters of these stations urged that listeners of their station filled out a post card verifying that they actually
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Some common words found in the essay are:
Nielson Company, Broadcasting CAB, , Cable Internet, Hooperatings Nielson, Arbitron Arbitron, Television Research, Reporting Television, Nielson Nielson, National Advertisers, telephone recall, internet beyond, demographic information, nielson company, cable internet, broadcasting cable internet, cable internet beyond, tv set, broadcasting cable, watching particular program, beyond rating, households tv set, listened watched, program networks, telephone recall method,
Approximate Word count = 1775
Approximate Pages = 7 (250 words per page double spaced)
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