When we look at cigarette advertising in today's society we see that it portrays smoking as a non-harmful addiction. If you spend some time looking through a magazine, I guarantee that you will stumble upon at least seven different cigarette ads from such popular companies as Camel to Marlboro. Each ad gives you a different perspective at each brands ideal image of cigarette smoking.

Of course we all remember Joe Camel, the retired mascot for Camel cigarettes. Joe would be shown in many different ads all pimped out in his pink Cadillac with a sweet looking female camel in the passenger seat and he would always be smoking a cigarette. Since Joe was a cartoon and he showcased a badass image he was banned from Camel advertising for his appeal to young children. Since the loss of this cartoon pin-up the Camel Company has had to come up with some other ways to persuade you to buy their cigarettes. While I was flipping through an issue of Cosmopolitan Magazine looking for all the slamming ladies and also the article on how to keep my hair from frizzing up, I came across an ad for Camel cigarettes. What first caught my attention was the attractive woman in a fancy silver dress.

Attractive females in tight little dresses are not the only things that lure a person to a certain cigarette brand. Marlboro cigarettes choose a different theme when advertising their cigarettes. "Marlboro Man" who is Marlboro's main backbone in their advertising, portrays an image of a tough guy, you know kind of like the John Wayne type but not nearly as cool. Picture this, a couple of rough-cut cowboys dressed in jeans that are way to tight and a button up shirt that my grandfather wouldn't even wear because it's so out of style. Oh yeah you can't forget their trendy brown leather vest that goes perfect with their matching leather boots. Then picture three unenthusiastic cowboys herding cattle by horseback on a ranch. What does this have to do with smoking a cigarette? Most of Marlboro's advertisements do not even have a single cigarette pictured anywhere in the ad. If the name "Marlboro" wasn't plastered across the top of the page in gigantic letters you may have never guessed that this was a cigarette ad and not an advertisement for a family ranch vacation in Texas. So what exactly is Marlboro trying to show with this ad? I believe that they are trying to grab a woman's attention with the tough cowboy appearance. It's the same hook that Camel used in displaying a beautiful woman; it just might cause the reader to look

Some common words found in the essay are:
John Wayne, Cosmopolitan Magazine, Joe Camel, Cigarettes Camel, , Camel Marlboro, Marlboro Marlboro's, Camel Company, GENERAL'S WARNING, cigarette companies, cigarette ads, buy cigarettes, camel pleasure, beautiful woman, smoking cigarette, camel cigarettes,
Approximate Word count = 897
Approximate Pages = 4 (250 words per page double spaced)