Marketing of Ag products

A detailed Summary of Marketing of Ag products


After being left with 2 million dollars from my long lost great aunt, I was provided with the capital necessary to begin to develop and market my own product. Having been raised on a small dairy farm in western New York, the only logical product to me was one having to do with the dairy industry. In an attempt to make my product unique, I have decided to target the organic foods market. Producing organic string cheese seemed to be my best solution.

Organic string cheese is a good product because first of all, it is a differentiated product. By this I mean that it is different because it is organic. Organic foods are more popular today then ever, as people are seeking a healthier means of living. Organic farms constitute for only 0.2% of US farms, with there being only 4,050 of their kind in the US. Secondly, the cheese has a wide consumer market. Of the 248,709,873 people that live in the United States, about 1/8 nare consumers of some sort of organic food. String cheese is unique as it is an attractive product to many different ages, genders, incomes, religions, and social classes. String cheese is enjoyed by people of all ages, though I am going to target the younger generations, ages 5-17 years. This small age gr


Consumers want a cheaper, better, safer, and more convenient product. Marketing my product of organic string cheese is the perfect product in which to fit the consumer's needs.

Competitor-wise, there isn't much competition. Most organic dairies produce a variety of different products, while mine specializes in only the string cheese. The organic market is only just starting to become popular, so the specialization in only one product is still possible. I have further plans to produce several more kinds of cheeses over the next few years. Right now my biggest competitors are the larger farms that produce more than one product, and also produce more of my product, because they can do it cheaper than me. Another competitor that I have is the non-organic food market. They are competitors because no matter how cheap I can try and produce my organic food, they can do it cheaper, and most consumers want to buy the cheaper product.

oup counts for 45,249,989 Americans, a plenty big target market. The cheese is also being marketed towards both genders, it is not a gender-biased product, nor is it aimed for any specific education level. Race wise, the product is designed for typical Americans, rathe

Some common words found in the essay are:
Conrow Farms, , String Cheese, Christians Jews, string cheese, organic foods, organic string cheese, organic string, organic food, product organic, upper class, produce product,

Approximate Word count = 816
Approximate Pages = 3 (250 words per page double spaced)

Category: Miscellaneous

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