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Business Culture

Understanding one's culture is a very important key factor for your global business to be successful. In my following presentation, I will briefly discuss some key ideas that you will need to keep in mind while you are doing business in Taiwan. If you listen to me carefully, you will surely have no problem becoming a CEO in Taiwan; at least, you don't need to worry about your name appears on the headline of business entertainment section.

The first point I am going to talk about is GREETINGS AND COURTESIES

Upon meeting someone, Chinese lower their eyes slightly as a sign of respect. Staring into the eyes of a Chinese might make them uncomfortable. Face (mianzi), a measure of one's dignity, is crucial in Taiwan. Taiwanese are enormously sensitive to maintaining face in everything they do. Saying or doing anything that causes someone to lose face can instantly destroy a relationship and any business that might result from it. Never insult or openly criticize someone in front of others. Do not treat someone as a person of lowly rank if their position in their company is high. A person's face is also their company's face. The relationship you develop with a person represents your relationship with his entire


Taiwanese are more comfortable as a group than as individuals. They become uncomfortable when people speak as individuals, or make statements that are not in harmony with the stated group view. One person, preferably your group's senior member, should be designated as your spokesman. Taiwanese will assume all major communications come from him, and accept what he says as the position of your company. It is a good idea to send a list of your representatives before the meeting, and to include their rank in your company. You should also request a similar list from the Taiwanese. Your team will be led into a room in which the Taiwanese team is already present. The team leader should enter first. Teams sit across a table, leaders opposite each other and others seated in descending order of importance. Small talk will come first. Business is addressed after people feel comfortable with each other. The head of the host team will deliver a short welcome speech, then turn the floor over to the visitors. Your senior team member should speak for your company; avoid conflicting statements from other team members. When talking, your spokesman should address the Taiwanese senior representative. Taiwanese prefer to hear a proposal as a broad overview, and then respond to specific issues or questions point

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Approximate Word count = 874
Approximate Pages = 3 (250 words per page double spaced)


  

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