susan bordo

A detailed Summary of susan bordo

For what reason do women alter themselves cosmetically? Why do they alter themselves in any way? Why do they wear high heals, make-up, change their hair, wear push up bras, wax? All of these are done in order and try and achieve the status of today's standards. What's the reason behind women trying to achieve this? The answer is envy.

The standards of beauty in America are getting stricter and stricter. American women are constantly bombarded with images of barbie-doll like images through the media. Hollywood and ads are consistently made up of thin, healthy, voluptuous, young women who are genetically blessed in all the right places. When the average women of America are hit with the images of these women getting the guy, the car, the money, whatever it may be, this is how we get a market for plastic surgery and other strange procedures for body alteration. The women of America see what kind of women are portrayed as ideal and strive to fit that image. It is envy that shapes the thought of how to dress, how to act, how to eat for women.

Women are judged on how they are presented , according t

So as long as companies keep putting out ads that have skinny, young women, with unnaturally obtainable bodies, women will envy them and try to copy there looks. It is not women's fault but the media, which is dictating what we call beautiful.

On another full page ad, there is a scene of two lovers on the beach. This beach is frozen, the waves are frozen in place, the lovers have a few icicles on them. The women is on top of the man about to kiss him. She is dressed in a high cut dress with a neckline that exposes most of her cleavage. She is yet another thin, slender, young looking female with nice curves. The ad is for Dentyne ice chewing gum. Across the top of the ad reads "Arctic Chill ....... Colder breath is just the beginning".

The pitch in this ad just maybe for good smelling breath, but this also shapes the standards of beauty. It says if your a women who looks like this, the only thing your lacking to get this male model is better breath. So a women would try to achieve this body to get the man. This is one of the causes of today's eating disorders in the young female population.

To most

Some common words found in the essay are:
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Approximate Word count = 752
Approximate Pages = 3 (250 words per page double spaced)

Category: Miscellaneous

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susan bordo

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