Ýnteractive TV
The Web and the Internet are the latest technologies to be harnessed by companies trying to develop interactive television. This paper reviews the efforts of technology companies and broadcasters to combine television and the Web in their products and activities, and how users are already using them both at home. It reviews some research on the way that TV and the PC/Internet are used at home, and suggests some way that the Web could be integrated with television use. Unlike earlier interactive television projects, where the innovation was largely conducted behind closed doors and among consortia of companies, the innovation environment in which Web-based interactive television is being developed includes a huge number of existing users, technology and content suppliers who play an active role the innovation process. The concept of social learning is suggested as the area of development of tools to understand the process of technical, social and cultural change around innovation of this sort. In particular the idea of poles of attraction is introduced to understand why a huge numbers of supply side players and users are orienting towards the Internet as a possible solution to interactive television.
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Some common words found in the essay are:
Internet Web, Interactive Interactive, Williams Edge, TV PC/Internet, World Web, TV Web, Web Internet, TV Television, Web Television, Web TV, interactive television, innovation process, interactive services, technology content, innovation environment, internet web, poles attraction, social learning, users producers, web tv, diffusion technology content, users service providers, technology companies broadcasters, interactive services home, interactive television projects,
Approximate Word count = 2782
Approximate Pages = 11 (250 words per page double spaced)
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