As there is abundance of research data gathered on advertising alcohol and cigarettes, relatively little data concerning children oriented-marketing is available. It seems that this branch of advertising has been neglected by public opinion's criticism. Of course marketers have taken advantage of this dominating research programmes on children's p

Chicago: University of Chicago Press, 1999

2. Present state of affairs in the children-oriented branch of advertising

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Approximate Word count = 1908
Approximate Pages = 8 (250 words per page double spaced)