The conceptual map of meaning and language are the basis of representation. The conceptual map of meaning, are concepts organised, arranged and classified into complex relations to one another. The conceptual map of meaning although allows you to distinguish your own individual interpretation of the world, at the same time as holding similar views to that of other people in your culture. As the meaning is produced and constructed and in turn learned by a particular group of people. Therefore sharing conventions and codes of their language and culture. Signs can only convey meaning if we possess codes which allow us to translate our concepts into language. These codes are the result of social conventions which lead to the shared maps of meaning. These shared meanings are learnt unconsciously as we become members of a culture

Advertising as Communication Routledge London & New York

Some common words found in the essay are:
, Victorian Bitter, Berman Institution, Asian Italian, Advertising CommunicationWe, Ganges River, West Gold, Social RealityAdvertisements, Indian Dhobi, Traditionally Australian, advertising social, cultural knowledge, conceptual map, media portray, conceptual map meaning, map meaning, cultural values, culture society vol12, society vol12 pg, social change, meaning shared, london thousand, sage london, providing cultural knowledge, conceptual maps language,
Approximate Word count = 2362
Approximate Pages = 9 (250 words per page double spaced)